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  "You've got to start with the customer experience and work back toward the technology, not the other way around." -- Steve Jobs It's important to have data of well-constructed and researched customers to understand your targeted groups and boost your firm's revenues. It's important to have a customer journey map as well. How Customer Journey Map Helps 1. It improves your business revenues. 2. It improves customer experience. 3. It cuts down your service costs. 4. It increases customer engagement with your brand. 5. It results in a shift from your company to a customer-centric viewpoint. 6. It helps you to target particular customer personas with marketing drives applicable to their specific identity. But, understanding of your customers and their specific requirements could not be an easy job. It can indeed be difficult for your company to understand what your customers want and what they don't. You could wonder why your would-be customer spends a long t...